The GM Heritage Center serves as a showplace for the vehicles of the GM Heritage Collection, and as the home of the Heritage and Media Archive. Located in an 81,000 square foot facility in Sterling Heights, Michigan, the Center has approximately 200 vehicles on display, while the Archive houses 15,000 linear feet of shelving containing significant documents, manuals, brochures, and artifacts documenting GM's rich history of innovation.

Conference and Event Planning

Though not open to the public for individual visits, the GM Heritage Center can be reserved for group tours, conferences, meetings and special events. The GM Heritage Center features state-of-the-art conferencing and special event space that offers guests a unique and exclusive venue for their gathering. With a capability to host small and intimate groups of 12, or as large as 500 guests, the Heritage Center has the AV equipment, computerized lighting and resources to service your event needs.

Learn more about reserving the GM Heritage Center for tours and events.


Looking for the perfect gift for the auto enthusiast in your life? Choose from a huge selection of GM and divisional-branded merchandise available through our exclusive retailers. You can even purchase faithful recreations of the neon signs originally displayed at GM retail dealers in the 1940's and 50's.

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