The GM Heritage Center was the site for the memorial service on Jan. 28 for Chuck Jordan, former GM vice president of Design, who died at the age of 83 on Dec. 9, 2010. Tributes were offered from John McElroy, broadcast journalist; Ed Welburn, vice president of GM Global Design ; Ron Van Gelderen, administrator of League of Retired Automotive Designers; Keith Crain, long-time friend and chairman of Crain Communications; Phil Hessburg, MD, president of Detroit Institute of Ophthalmology-Eyes on Design; Jerry Palmer, retired executive director of GM Design; students Michael Saggese and Carter Rogers, and members of the Jordan family: son Mark, daughter Debra, and his grandsons. Closing remarks came from family friend Paul Lomas.

Jordan's career at GM spanned 43 years. He won the Fisher Body Craftsman's Guild model car competition in 1948, and earned a degree from MIT in mechanical engineering before joining GM. Vehicles that highlight his career include the 1955 Cameo Carrier, 1955 Buick Centurion, 1956 Aerotrain, 1967 Eldorado, the 1988 Cadillac Voyage, 1991 Sting Ray III, 1992 GM Ultralite and the 1992 Cadillac STS. In 1962, Life Magazine named Jordan one of the nation's 100 most important young men. He served a stint in Russelsheim, Germany from 1967 to 1970 as GM's Design Director. He succeeded Irv Rybicki in October 1986 as Vice President of Design and retired in 1992. In his retirement, he taught vehicle design to high school art students in Southern California.