The featured coach is a model of the corporate marque of the Fisher Body Company, and is one of the finest existing examples of the coach models from the 1930's.
The Fisher Body Craftsman's Guild was a competition where young men crafted a model coach (later a concept car) to be judged by GM designers and engineers. Winners were awarded significant college scholarships.
The Craftsman's Guild competition ran from the 1930's into the late 1960's. The program grew to be one of the largest youth-oriented contests in the world, and many participants went on to significant design and engineering positions in the automotive industry.